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The company is using tag cloud software to visually represent a frequency count of terms in a given piece of text, providing a clue to the importance of certain ideas. It has been able to moderately bring out each party involved in the politics and the campaigns for presidency. However, it seems more pro republicans since most of its current content predominantly features Republican vice-president in Waiting Sarah Palin. The software is helping the creators to have font sizes which emphasize on certain words of featured subjects. The Pajama media has done that with the words that clouds statements of Sarah Palin and John McCain’s speeches at the convention. Pajam Media has said that the speeches, based on the software find contrast. Palin’s address is full of power words like ‘energy’, ‘oil’ and ‘reform’ and frequently mentioned John McCain.