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Unfortunately for UAL, the story was apparently picked up by the Sun Sentinel, after which the news gained traction with traders. UAL shares plunged nearly 100% by 11:07 a.m., touching a penny per share, and nearly wiping out the stock before trading could be halted. The company has since demanded a retraction from the Sun Sentinel, and said it is launching an investigation.
Trading has since resumed on UAUA shares, with the stock last seen hovering just below $12 per share - a vast improvement over pre-halt levels. Naturally, options traders jumped on this morning's news, sending more than 14,800 put contracts across the tape on UAUA before trading was stopped.